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According to a survey by Gamesindustry.biz, Reach was chosen by industry professionals as their pick for the top-selling game of 2010.
Reach will be released in three retail editions. The standard edition contains the game and the manual. The limited edition features an artifact bag with story information, different packaging, and an exclusive set of in-game Elite armor. The Legendary Edition contains all the materials from the limited edition, a different packaging, in-game Spartan armor effect and a 10-pound (4.5 kg) statue created by McFarlane Toys. North American players who buy the game in-store on launch day or pre-order the game will receive an in-game Spartan "Recon" helmet customization; the same incentive is offered to other regions, but only if it is pre-ordered. In addition to the retail editions, Reach comes bundled with a limited edition Xbox 360 Slim that sports Halo-themed sounds and finish and two controllers.
Jarrard told The Seattle Times that the developers were planning a much more "grandiose" marketing effort than ODST. Microsoft planned its biggest marketing for a game, surpassing the scale and cost of the award-winning Halo 3 marketing, which cost $6.5 million in 2007 dollars.McFarlane, who had produced toys for Halo 3, created a line of 5-inch action figures, while Square Enix's Play Arts toy label created additional figures. Microsoft listed Reach as a Xbox Live Marketplace download on August 12, 2010, at a price of 99999 Microsoft Points (~US$1250); A spokesperson confirmed the download was for media review purposes, and that there were no plans to distribute the game to the public through Games on Demand. Four days later, hackers managed to access, download, and distribute the game online; Microsoft claimed to be actively investigating the matter. Halo 2, Halo 3, and ODST were similarly leaked ahead of release.